Welcome

It’s the countdown to the extended weekend - and the unofficial start of summer. Be wary of the holiday traffic at the beach this weekend… and the rest of the summer. Wake us up in September, when local’s summer begins.

Until then, read about car manufactures scramble as the data show that buyers aren’t as on board with electric, despite government mandates.

Industry News

Jaguar’s Rebrand Might Get… Rebranded

Jaguar tried to hit the gas, (eh hem - throttle), on a bold new era—but may have swerved a little too hard. The brand recently unveiled a sleek, mysterious rebrand that ditched the cars in its ads and leaned heavy into high-fashion vibes. Think: moody models, luxury textures, and... not a Jaguar in sight.

The idea? Tease its electric-only future ahead of a 2026 relaunch as a low-volume, high-price luxury EV brand. But the rollout left more people scratching their heads than racing to pre-order. The internet roasted the campaign, and even Jaguar insiders reportedly weren’t thrilled.

Now, word is the brand might be rethinking its whole strategy—and possibly even parting ways with its lead creative agency, Accenture Song. Whose name even makes us cringe.

Will Jaguar course-correct and bring the roar back to the brand? Or is it stuck in neutral? Time will tell.

Other News

• Automakers are adjusting to Trump’s tariffs by brining in more production into the U.S. But cost will still likely go up, manufacturers say. Read More

• Dodge discontinue their Charger Daytona R/T and Ram EV production is delayed as Stellantis reevaluates its electric vehicle strategy. Read More

• Recall: Potential brake line leak causes Ford to recall nearly quarter million Expeditions and Lincoln Navigators.  Read More

• Check out the newest candy color paint job for Toyota’s TRD Pro line-up. Read More

Fast Lane

Quick Entertainment

Take a break to enjoy these interesting clips from this past week:

• Watch: Max Verstappen (aka Franz Hermann) break Nürburgring record in a Ferrari 296 GTB.

• Look: Iam Callum’s (aka legendary Jaguar designer) modern take on the Jaguar E-Type.

• Look Again: The Skoda Slavia B is a rolling piece of artwork.

Local Listings

Because who doesn’t like looking at cars they shouldn’t (or can’t) buy.

Top Pick of the Week: 2024 Lamborghini Huracan Sterrato

Price: $299,995 Milage: 1,570
Driving a Lamborghini is cool - until you are cruising with your other rich friends and blend in with the rest of the supercars. But a Sterrato… that’s cool everywhere you go. Contact Dealer→

Other Listings:

• 1965 Porsche 356 C | $85,000 | Ranch & Coast Motorsports

• 2019 Ducati 959 Corse | $14,890 | Onyx Moto

Have a cool car for sale? Email us at [email protected] to get listed.

What’s Happening

Saturday, May 24

• Bonita Cars & Coffee, 6am-9am

• Carlsbad Cars & Coffee, 7am-9am

• Point Loma Cars & Coffee, 7:30am-10am

• Rancho Santa Fe Cars & Coffee, 8am-12pm

• South OC Cars & Coffee, 9am-11am

Sunday, May 25

• La Mesa Cars & Coffee, 7:30am-9am

• Sunday Funday Cars & Coffee, 7:30am-10am

• Escondido Cars & Coffee, 8am-12pm

Have an event coming up? Let us know at [email protected] to be featured!

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Final Thoughts

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Have any recommendations? We’re always looking to improve, if you have any feedback, email us at [email protected]. 

Stay tuned, and keep the spark alive!